Genesis

At Genesis, their philosophy is simple – bring to life the sorts of bikes we enjoy riding. Not the biggest brand out there but their size does afford them to take a few risks; namely to push through bikes that bigger companies might deem to fringe or oddball to ever grace their range. If they enjoy riding it and think there’ll be enough folks out there that will too, then its fair game in their eyes! Materials snobs they are not, and, depending on what’s best for given bike and intended usage you’ll find Carbon, Titanium, Steel and Aluminium all used across the range to good effect.

• Kids bikes from £358 
• Adult bikes from £583